What’s Fresh!

Best time for Honeydew!

When is the best time of the year for Honeydew Melon that tastes sweet? When are Honeydew Melons in peak season? Jon talks Honeydew tips for late summer.

California Summer Grape Season Tips!

How do you select grapes? When is the best time of the year to enjoy USA grown snacking grapes? What are some of the varieties to keep an eye out for in August? These tips and more from ProduceGeek.com

Scoop Sweet-Mellow SunGold Kiwifruit!

Delicious SunGold Kiwifruit are perfect for anyone that thinks Green Kiwifruit is too tangy. Plus, tips and how to know when SunGold Kiwifruit are ripe.

Sugar Kiss Melons: Sweetest of Summer Cantaloupes!

June through September is the best time of the year to enjoy delicious Cantaloupes. Learn about the differences on several types of Cantaloupes plus some other tips. Plus, a taste-test of probably the sweetest Cantaloupe of all: Sugar Kiss Melons.

Sweet and Plump Cherries, Peak Season Info!

Dark Sweet types, red-gold Rainiers and firm-sweet Skylar Rae Cherries are at their BEST from late June to mid-July! Plus, Cherry info and tips.

Tips for Enjoying June Peaches, Nectarines, Apricots, Cherries!

June kicks off the summer stone fruit season. Jon shares selecting tips and how-to know when fruit is ready to eat for White and Yellow Flesh Peach & Nectarines, Apricots, and Cherries.


  • Selecting: Choose Peaches & Nectarines that feel heavy and have no soft spots and no wrinkled skin. The amount of redness on the skin can vary from variety to variety and is not a true indicator of ripeness. Speckled areas vary by variety and growing conditions, and often can mean the flesh has high sugar levels. Greenish areas, however, on the skin are a sign of immaturity.
  • Ripening: Yellow-flesh Peaches must ripen (soften) to allow the acidity to mellow and the sweetness to shine through creating a balanced sweet and tangy taste. Impatient? Have some Peaches that are too hard? Place them in a paper bag to speed up ripening. White-flesh Peaches & Nectarines are low in acid so they taste sweet when firm and crunchy or when ripened to soft and juicy.
  • Storing at Home: Store Peaches & Nectarines at room temperature to allow them to get to the softness you desire for your eating preference. Wash them just before eating them. Age, plus going in and out of refrigeration can cause the dreaded MUSHY-MEALY PEACH… Oh, no!
  • Pro Tip: Don’t put peaches in the “kill zone.” Storing Peaches and Nectarines at 36-50F degrees stops the ripening process (softening) but also damages the fruit texture. Professional growers store freshly harvested Peaches at 34F to allow them to ship the product. However, most produce department display refrigerators and home fridges run at 38-42F, so your kitchen counter is best. Buy from room temperature displays and keep the fruit on your counter until it has the ideal softness.

May and June Strawberry Peak Season!

Is there a peak season for fresh Strawberries? Yes! And in 2021 it will be late May and June. Produce industry expert, Jon, shares his Strawberry tips.

Watermelon Season Tips!

Late April through August is peak season for sweet, refreshing watermelon as the season starts in Florida, Mexico, Texas, then transitions to local harvests around the country during the summer. Let’s check out what to look for, what to avoid, and a few other pointers.

Get Grillin’ with Vidalia Sweet Onions!

Late April through June is peak season for famous, Georgia-grown Vidalia Sweet Onions. Get more tips and info as Jon talks Vidalias.

Spring Means Ataulfo Honey Mangos!

How do you say it? Well, that’s the thing. Ataulfo as a varietal name is hard for many American consumers to say. One grower has branded theirs as “Champagne Mangos”. Now, the the Mango Board which supports the marketing and consumption of all Mangos, has started an initiative to rename “Ataulfo Mangos” to the easier remembered and pronounced “Honey Mango.”


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends during my time working at Four Seasons Produce has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!