What’s Fresh!

Opal Apples?

Let’s take a closer look at an apple variety that we think you’ll like! Read More…

Fresh Produce

Best if used by December 15th

Clementine Mandarins

Peak season for Clementine Mandarins is late November through early January!

Satsuma Mandarins

These are a few of my favorite things: tree ripe Local Yellow Peaches in August and tree ripe California Satsuma Mandarins in late November and December. Satsumas, not to be confused with Clementines, are so sweet, flavorful and easy to peel – it’s hard to stop eating them once you start.


Premium, fresh crop Chestnuts from California, Italy and South Korea are in season now through Christmas and are likely to be at their best quality, though not exactly cheap.

Pink Lady Apples

The Pink Lady Apple crop is harvested from the trees in late Fall at orchards across the country, so November through the winter months is considered peak season.

Kiku Apples

Which variety packs the maximum natural super-sweetness in a juicy and finely-crisp apple? Kiku Apples!

Kiku are harvested in late fall in Pennsylvania and Washington and sold at stores with a broad apple selection from November through the winter months.

Green Anjou Pears

Peak season Green Anjou Pears are readily available during late Fall and early Winter. Anjou Pears are good for just about any purpose – snacking, cooking, baking and salads. When their flesh is ripe it’s creamy, juicy and quite sweet. Have one

Organic Produce

Best if used by December 15th

What is Organic Produce?

Certified Organic Produce meets a set of standards for growing, handling and labeling that is governed by the USDA’s National Organic Program.

Organic Opal Apples

Attention Apple Enthusiasts! Here’s a another variety to be on the lookout for in November, December and into the winter months: Organic Opal Apples. Find out what the clamor is all about.

Organic Clementine Mandarins

Who doesn’t love those handy, tasty, little Clementines! There is a brief window here in from late November through early January when organically grown Clementine Mandarins are available from California and at their delicious best!

Organic Satsuma Mandarins

During Late November and through December, the peak season for juicy-sweet Organic Satsuma Mandarins is in full swing in California, so look for them in bulk-loose displays or bags at organic produce departments that carry a broad variety of citrus.

Organic Lady Alice Apples

A beautiful apple with refined deliciousness – Organic Lady Alice Apples are in season from Washington for the late fall and winter months.

Organic Comice Pears

Here’s a fruit to put on your “gotta try it” list: Comice Pears – the “Christmas Pear.” Organic orchards in the Pacific Northwest are now shipping peak season Organic Comice Pears.


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For years friends and family who know I work in fresh produce wholesaling have asked me, “Hey, Jon, what’s good right now?” I always loved answering that question and trying to help whomever is listening with some insider tips about what to look for at their local produce department. These tips were derived from talking to growers, produce buyers, supermarket chains and produce inspectors, not to mention seeing truckloads of produce arrive from all of the world. And sampling – lots of sampling! What started as a quick email to friends has grown into an e-newsletter, website and more.

We Believe

Fresh fruits and vegetables at their peak season taste better, cost less, and can help pave the way towards an improved lifestyle. – Jonathan Steffy & Justin Reber

Fresh fruits and vegetables can help us live and feel better. Americans need more fresh, whole foods in their diets and less processed foods. But will it taste good? Will my kids like it? How do I choose a good one? When is it ripe? How do I prepare it? With some simple answers to these questions you can enjoy more good, healthy food. There is so much wonderful variety and so many flavors to explore!